Chris Husong - Journeyful

What I noticed about {company name}!

Here’s how {company} can Look over the shoulder of a 7 year email marketer & Steal every Secret to scaling an Email List to $100k+/mo… for just $1

Hi {FNAME}!

I created this short page for you after looking at {company},

While I think your website looks great, and I love your {products}…

Here is the email I received from you:

This email… is just not what I expected from a premium brand like yours.

It’s positioning your product as just another “nice to have”, as if you’re the average run-of-the-mill Shopify store…

VS.

Showing {company} as something truly in a class of its own, an essential item that can make a huge impact on your customers lives.

Hey — I'm Jason, the founder of Journeyful and the mastermind behind our wildly profitable email marketing.

You might be wondering… “okay Jason, but what do you know about email marketing for {category} brands?”

Long Story short:

A lot…..

Like,

How you can convert up to 6X more {category2} customers via email using “bundle offers”
The new way to setup your autoresponder that GUARANTEES you will see a performance boost (And yes, it’s actually a guarantee if you follow my method)
How you can permanently differentiate your {category2} brand from every other competitor by focusing on ONE hidden desire of your customers
Why most {category} brands struggle to convert due to "second degree" skepticism (and how to make customers trust your brand over all others)
The unusual lesson I learned by sending an email at 3am (completely contradicts everything you’ve learned about when to send emails)
The easiest way to improve deliverability WHILE helping your subscribers sell themselves on your {products} (hardly anyone knows this EASY win)
How to 2-3x the lifetime value for {company} through strategic customer communication after they make their first purchase
How to come up with infinite amounts of valuable content around {category2} so your customers genuinely want to open and click your emails.
How to get new leads to say their first “YES” to {company} and turn them into believers
And a WHOLE lot more… keep reading below

Long story medium:

No little kid ever says, “Momma, I wanna manage email lists when I grow up”…

And I’m no exception to that.

I always wanted to be a film creator in Hollywood.

Directing awe-inspiring motion pictures like Star Wars return of the Jedi

But after a massive turn of events in my life (that’s a story for another day)

I discovered an intense passion for psychology, online marketing and helping brands to attract, delight and convert more customers.

I loved the idea of creating experiences for millions of people through high-quality adverts like these…

After a few successes with local businesses, I knew this is something I wanted to pursue full time.

And so in 2017, I left my 9-5 job to become a freelance email copywriter and build automations for brands.

Over the years I’ve created emails for dozens of different industries from real estate, supplements, online course sellers…

And eventually to eCommerce stores like {company name}

By thinking outside the box and learning TONS, I began to see how powerful email could really be with high quality design & copy.

As you can see I have been able to bring in a significant chunk of revenue for my clients through email marketing…

And I started building up a name for myself as an “email wizard” that could get customers to buy at all stages of the funnel.

Here are just some of the things my clients have said:

Which brings me back to you {fname}…

I understand you’re passionate about {company} and I can see the VISION you are trying to create in the {category2} industry…

But I honestly believe your current emails…

They are simply not doing the best job at showcasing {company} for what it truly represents.

Email marketing is the core of every business as it’s where you communicate with customers.

And so below I wanted to break down how you can be bringing FAR more revenue from your email marketing…

First thing you have to know

The way to create strong relationships, trust and authority with your customers, is simply through…maximizing positive touchpoints.

Using email marketing and what I will show you below, you can have continuous conversations with your customer base.

I understand you might not have the time or energy to focus on building relationships with your customers, and you might be worried that you’re not reaching as many people as you could be…

Especially with managing {company} — you may feel that your time is being wasted on writing emails when you could be focusing on other aspects of your business.

You may also be overwhelmed by your email marketing. Not knowing what to say, how to come across in the right way…

So here’s a quick rundown on what it takes to fix that.

3 steps to crafting emails that attract, delight and keep the most amount of customers…

#1 - Leveling up copy and design

Take a look at these two emails below…

On the left is the old email that my client had before we started working together.

You can see they had:

On the right is the new email we made for them:

Which allowed them to build better authority and trust with customers.

At Journeyful, we place great importance on the sensitivity and nature of building relationships with your customers.

We really take the time to understand your business, your target audience and the message you are trying to communicate. So the design and copy will perfectly match your brand identity.

#2 - Planning your content calendar

Without a content strategy, it’s easy to fall into the trap of just sending emails on impulse whenever a holiday arises…

The problem is, if you send out too many promotions in a row, you can burn out your email list and they will stop opening.

Having regular, fresh, unique content allows you to build a relationship with your entire list which is not just based on selling them more stuff, but actually providing tangible tips and value.

Content serves 3 main purposes:

Gets them into the habit of opening and clicking on your emails (improving open rates and email engagement overall)
Educates them on your brand values.
Keeps your brand top of mind

#3 - Using Segmentation

A common mistake I see with most eCommerce brands is sending out the same message to the entire email list at once…

When you try to appeal to everyone, you can end up appealing to no one…

Using segmentation you can identify different “pockets” of customers on your list. And then create automatic follow ups that nurture them towards the goal you want.

Some examples of segments include…

Interested in specific products or use cases
Have never purchased before
Recently purchased
Have not purchased certain products
Have not bought in a certain period of time.

This ensures that you’re communicating the right message to the right segment, so they are more likely to stay engaged and continue doing business with you.

In other words… spend less time on email marketing and make more money from it.